Unless you've been
living under a rock for the past year
or so, you've seen the term "Wi-Fi."
You've probably figured out that it's
shorthand for "wireless fidelity."
You may even know that it's got something
to do with accessing the Internet or a
private network through the air instead
of through cables.
What you're probably
still wondering is: Why should I care?
Because chances are that,
within the next year or so, you'll use
Wi-Fi regularly at work, at home, or on
the road. You may well depend on Wi-Fi
as much as you do your cell phone, your
laptop computer, or your personal digital
assistant (PDA).
In fact, all those devices
increasingly come ready to work with Wi-Fi.
(One example: By 2007, according to IDC
Research of Framingham, Mass., 98% of
all new notebok PCs will be sold with
Wi-Fi capability). That means the next
time you invest in hardware, you're likely
to invest in the Wi-Fi label as well.
So it makes sense to learn what Wi-Fi
does well -- and where it still needs
work.
Wi-Fi refers to products
certified to work with the high-tech industry's
global standard for high-speed wireless
networking (see "Wi-Fi Phrasebook.").
Hardware carrying the Wi-Fi logo has passed
rigorous testing by the Wi-Fi Alliance,
a trade association based in Mountain
View, Calif. (see "Resources").
Certification means that, regardless of
which company manufactured it, the equipment
should play nicely with other Wi-Fi devices
and networks.
As Wi-Fi compatibility
grows -- to date, the alliance has certified
nearly 865 products -- so has its popularity.
Currently, about 4.7 million Americans
regularly use Wi-Fi, according to Stamford,
Conn.-based research group Gartner Inc.
In four years, that figure will grow to
31 million users in the United States
alone.
Why is Wi-Fi so widespread
-- and what's in it for businesses?
It's fast. Wi-Fi's latest
version is many times faster than DSL
or cable connections, and literally hundreds
of times faster than those old dial-up
connections. That's particularly handy
when you're working on the run, on the
road, or from home: If you've ever watched
seconds tick by while watching Web pages
load, you'll appreciate the potential
productivity gain.
It's convenient. As soon
as a Wi-Fi-equipped device is within range
of a base station, it's online. With no
wires, you can move your laptop computer
from place to place -- for instance, from
your office to a conference room down
the hall -- without losing your network
connection. (For an online calculator
that can help determine ROI on an in-house
wireless network," Resources.").
When traveling, you can set up shop anyplace
equipped with a Wi-Fi network: another
company's office, a hotel room, or a convention
center.
It's everywhere. Public
Wi-Fi access sites -- or "hot spots"
-- are multiplying faster than rabbits
on Viagra. They're in bookstores, airport
lounges, fast-food restaurants (including
some McDonald's and Schlotzky's Deli outlets),
and coffee shops (including many Starbucks
outlets). In addition, local merchants
from Cincinnati to Athens, Ga., to Portland,
Ore., are footing the bill for bigger
hot spots, accessible throughout a business
district or neighborhood.
Some companies charge
for hot-spot use; others offer free access.
All hope they're creating environments
where tech-savvy customers will linger
-- and, presumably -- spend more money
on coffee, books, sandwiches, or whatever
the hot-spot host sells. Does the idea
pay off? Overall, it's too early to tell.
Ultimately, the answer will affect how
fast the public hot-spot market heats
up. In June 2003, IDC, the Framingham,
Mass.-based research company, estimated
that the number of commercial Wi-Fi sites
would grow 57% annually over the next
five years -- but warned that the market
is young, volatile, and based on unproven
business models. In other words, if hot
spots don't generate revenue, expect that
growth rate to stall.
For all its wonders,
the Wi-Fi world comes with some drawbacks.
Among them:
Range: Although you lose
the wires, you're still limited to the
base station's range, typically 75 to
150 feet indoors and a few hundred feet
outdoors, depending on equipment, radio
frequency, and obstructions.
Power drain: Networks
using early versions of Wi-Fi technology
tend to quickly gobble power -- a disadvantage
for battery-dependent laptop users.
Interference: Nearby
microwave ovens and cordless phones, particularly
older models, can slow down Wi-Fi transmissions.
Security: Here's the
downside of providing fast, easy access:
outsiders can sometimes get into your
wireless networks as fast and easily as
you can. Check with hardware vendors about
the latest security precautions and products.
The Wi-Fi Alliance currently recommends
using Wi-Fi Protected Access (WPA) technology,
which both authenticates users and encrypts
data. Look for even tougher security measures
within the next year.
Wi-Fi Phrasebook
Entering the world of
wireless fidelity, or Wi-Fi, requires
knowing just a little local lingo. Here
are the most important terms:
802.11: We're covering
this term only because you'll run across
it in learning about Wi-Fi. Pronounced
"eight-oh-two-dot-eleven," it's
usually followed by a letter (mostly a,
b, g). Essentially, this is Wi-Fi's technical
name. It refers to a family of specifications
for wireless LANs. Higher letters indicate
more recent, and presumably improved,
versions of the technology.
Base station: The heart
of a Wi-Fi network, it's equipped with
an antenna that sends a low-powered, short-range
radio signal. Wi-Fi-enabled devices within
a certain radius detect the signal, letting
users access the network.
Bluetooth: A specification
for very short-range wireless transmission
(within 30 feet).
Hot spot: Wi-Fi access
point. The term usually refers to coffee
shops, airports, hotels, and other public
locations with local area networks (LANs)
that Wi-Fi-equipped users can access free
or for a fee. (To find a hot spot, see
"Resources."
LAN: Local area network.
A WLAN is a wireless local area network.
Wi-Fi Protected Access
(WPA): Wireless network security technology;
replaced an older, more vulnerable mechanism
known as Wireless Equivalent Privacy (WEP). |